Studio Damara had the privilege of shaping a very interesting project - SOONA Bags into a brand that truly reflects modern simplicity with a bold, refined edge. Our goal was to highlight their in-house craftsmanship and premium materials through a clean, minimal identity that feels both timeless and expressive. We infused sophistication, functionality, and everyday versatility into every visual detail, creating a brand that speaks quietly yet confidently. This project celebrates “less, but better,” where every bag becomes a statement of effortless personal style.

A brand created for a bakmi restaurant in Mojokerto, East Java, Indonesia, with one clear goal in mind: to break away from the ordinary. We developed a fun, vibrant, and playful color palette – giving the brand a fresh and memorable personality. To support this, we designed a custom pattern and a highly flexible logo system that allows the visual identity to expand across different platforms without feeling repetitive. Every element was crafted to feel explorative, bold, and refreshingly different. One of our proudest achievements in this project is the secondary logo: a playful top-view illustration of a noodle bowl, reimagined in a distinctive and charming way. It adds character to the brand while strengthening its visual recognition.