Studio Damara had the privilege of shaping a very interesting project - SOONA Bags into a brand that truly reflects modern simplicity with a bold, refined edge. Our goal was to highlight their in-house craftsmanship and premium materials through a clean, minimal identity that feels both timeless and expressive. We infused sophistication, functionality, and everyday versatility into every visual detail, creating a brand that speaks quietly yet confidently. This project celebrates “less, but better,” where every bag becomes a statement of effortless personal style.

Our branding projects for @storiesofansa, an Indonesian clothing brand inspired by the curve of river. The name Ansa, derived from Latin, means a curve—reflecting how rivers move gracefully in every shape, just like every woman’s journey. We designed the logo to resemble a flowing river, symbolizing that in every curve, there is strength, life, and beauty. Hidden between the “S” and “A,” a subtle love symbol represents Ansa’s promise to embrace, honor, and celebrate every woman wholeheartedly. Through this brand, we want every woman to feel confident, seen, and empowered—because in every curve, you are still flowing, still growing, and still beautiful.